I looked at Google and YouTube search (auto suggest) to see if people are searching for specific topics on that player. I have made a 90 minute tutorial on a DJ player. The video might not even show up in the search results on a certain topicįor these reasons, I would say: make one long video, and separately release “shorter clips” on selected topics as separate YouTube videos.When a viewer sees that the video is one hour long, they might not even click on the video in the first place.When a viewer searches for a specific piece of information, finding that small piece of information in a one hour video can be pretty hard, if they find it at all (and don’t abandon the video prematurely).That is not always the best course of action. Preferably all information should in just one video instead of a couple of smaller ones, just because of watch time, BUT. Out of curiosity I looked specifically at the few shorter videos, they tend to do very bad, even if the topic is great (enough search volume and low competition).įind out for yourself, because your audience is different than mine.Īs stated, watch time is important for ranking your video on YouTube. One remarkable thing I noticed by looking at the numbers is, that the best videos are generally longer than 5 minutes. You see that my 1 hour tutorials on my DJ channel not even make it in the top 10? My “Rekordbox begin #1”-video is a video that I split up from a big video. Let’s take a look at the top 10 performing videos of my gaming channel: The video lengths of my top 10 performing videos on my DJ channel: If the beginning of your video is filled with fluff, and you solve the problem at the end of the video, viewers will leave before they even have seen the “meat” of the video.Īlso this hurts your rankings because of bad audience retention and thumbs down. your rankings) and viewers might not even see the video in the first place because YouTube doesn’t even suggest the video. If you solve the problem and fill the video with fluff, viewers will leave, which hurts your audience retention (a.k.a. You will shoot yourself in the foot when you make the video longer than it needs to be, since viewers don’t want to see fluff in a video: they want to see a solution for their problem. Never make the video longer for the sake of making it longer. Some topics just don’t have enough “meat” for a 10 minute video. That last part “without getting boring” is very important! I would shoot for at least 10 minutes for reasons I will explain later in this article.
What is the ideal YouTube video length 2022?Īs long as you can make it, without getting boring. The host for both channels is the same, the topic is different. On my DJ channel I have to work really hard on a 15 minute video to get a 50% audience retention (if I get there at all). I can make a 30 minute video on my gaming channel and I can reach an audience retention of 50% with ease. On my gaming channel my target audience is more patient than my DJ channel. the type of channel/video (vlog, tutorial, review etc.).There are so many variables that can skew the results: Those contradicting numbers are also the answer to that question: it depends. The funny thing is, that numbers in those studies contradict each other. There have been multiple studies over the years that tried to answer the question: What is the ideal YouTube video length? My article: " Rank #1: improve audience retention on YouTube" is a detailed guide on the topic. Since watch time is the most important ranking factor on YouTube, every creator wants the biggest piece of the pie for themselves, hence they make longer videos.īesides making longer videos, the best way to rank higher is to increase audience retention. That is for one reason only: to increase watch time. Over the last few years it has become a trend to make longer YouTube videos. Why are most YouTube videos over 10 minutes? In this article I tell you why the numbers in so-called “studies” contradict, I dive into the numbers of my own channels, how long videos should be for monetization and why making smaller videos is sometimes better. Written by: Dexxter Clark What is the ideal length for a YouTube video? How long should your YouTube videos be?
0 kommentar(er)
